SCALO MILANO CITY STYLE — one of the projects newly realized by Metrogramma – was honored with the BEST RETAIL prize of THE PLAN AWARD 2017 during FORUM PERSPECTIVE EU 2017
Perspective Europe – International Architecture Forum is an annual event with more than 220 companies involved, more than 400 attendees from all over Europe, Russia, Turkey and India. Perspective is a major opportunity to develop new contacts, learn about “new worlds” and find new business opportunities.
Metrogramma takes an active role in the forum each year. Also in the 2017 Edition forum, during the three-day event in Venice, Andrea Boschetti attended one of the main conferences and gave a speech titled “Re-thinking Future”, giving a large overview on the urban regeneration and transformation process. The relationship between place, urban culture and contemporary environment being the studio’s identifying feature and research process, in which the trial is accompanied by a feeling often artistic in design solutions.
In this context, SCALO MILANO CITY STYLE — one of the projects newly realized by Metrogramma – was honored with the BEST RETAIL prize of THE PLAN AWARD 2017.
Scalo Milano, 60,000 square meters of extension and 300 commercial units, is not only the first project of luxury retail village in Italy, but also a new urban district south of Milan. The complex offers a completely new retail concept: a City Innovation Hub, where training, research, exploration and contemporary habitats become preview of the city that will be.
The new image of Scalo Milano City Style by Metrogramma is designed like a haute couture dress on the existing structures designed Cotefa.Ingegneri&Architetti (Brescia): the new project thus remain unchanged in size and skyline volumes drawing above these a new flexible modular facade able to adapt to different situations and to give back the project idea to the visitors.
For more information please see: https://www.theplan.it/eng/events/eu
Photo by Luisa Porta